Catherine Pazderka, Sustainability Policy Adviser

British Retail Consortium, UK

Nell Halse, VP Communications

Cooke Aquaculture, Canada

Toby Middleton, UK Country Manager

MSC, UK

Alex Olsen, Corporate Project Manager Sustainable Production

A.Espersen A/S, Denmark

Jemma McCowan, Cleanseas European Marketing Consultant

Cleanseas Sustainable Seafood, Australia

Jess Sparks, Technical Manager

Seafood Scotland, UK

Ogmundur H Knutsson, Associate Professor

University of Akureyri, Iceland

• Developing sophisticated understanding of consumer needs in retail
• Why are European consumers moving more towards value products over premium?
• To what extent are innovation and risk-taking in the value added sector flat at present?
• Delivering products that appeal to the wider European consumer market

Melissa Spiro, Fish Buyer

Waitrose, UK

• Overcoming the challenges of new product development in today’s market
• Identifying the reasons for low innovation uptake and how to create appealing products that meet consumer and retail demand
• Assessing the most profitable products and markets for value added seafood and how they are positioned within retail and the seafood market

David Mainon, Senior Technical Manager – Meat, Fish and Poultry

Asda, UK

• Positioning health as a marketable strategy for value added seafood
• Looking for key facts to communicate health
• Developing research to pass from facts to benefits

Angel Matamoro Irago, General Manager

Pescanova, Spain

• How do you equate responsible business with profitable business?
• Managing the impact of food and raw material inflation
• Overcoming the challenge of finding the right / best price raw materials

Mike Mitchell, Technical Director

Young’s Seafood, UK

• What will it take for seafood companies to invest in innovation?
• Assessing the need for research and development for new product development
• Calculating the amount of investment required
• Examining product innovations that have been successful

Oyvind Fylling-Jensen, President and CEO

Nofima, Norway

• Assessing the latest packaging ideas and their benefits
• Packaging innovation can drive brands and add value
• The sustainability agenda –its impact on consumer packaging   

• Why are BRICA consumers more prepared to pay a premium for value added products than Europe?
• Assessing new product development in emerging markets and the scope for export opportunities for European manufacturers
• Identifying key markets for salmon, coldwater prawns, and sourcing new species
• Assessing the growth of domestic supermarkets over wet markets and its impact on the value added market
• Examining the differences between Western consumers’ purchasing behaviour and BRICA consumers

 Pablo Mugica, General Manager

Krustagroup, Spain

• Assessing consumer demand for natural products and ingredients
• Enhancing flavour and consumer experience and removing undesired ingredients
• Examining consumer perceptions of value added product ingredients

Dick Toet, Vice President Category External Affairs

Unilever, UK

Adding value by Increasing Safety and Stability

Stephan Dobbelstein, Sales Manager, Northern Europe

Purac, The Netherlands 

Peter Hajipieris, Chief Technical, Sustainability & External Affairs Officer

Birds Eye Iglo, UK

• Overcoming food safety issues whilst delivering great taste
• Aligning consumer seafood retail habits with foodservice preferences
• Communicating responsible sourcing to the end user

Martin Jordan, Senior Buyer

Sodexo, UK

• How to market fish to the consumer more effectively – targeting the right people
• Delving into the emotional branding of seafood
• Projects that have succeeded in reaching the consumer

*Advertising Agency TBC

• See, hear and taste new seafood products from around the world
• Identify new markets, species and flavours of seafood
• Discover the products that are driving innovation in the value added sector

• Targeting products that meet consumer demand
• Driving innovation to the core of your business
• Best practice examples of successful new product developments

David Mainon, Senior Technical Manager – Meat, Fish and Poultry

Asda, UK

Margreet van Harn, Marketing Director

Heiploeg, The Netherlands

Hanne Kvist, Corporate Marketing Manager

Royal Greenland, Denmark

• Assessing the importance of consumer reasons for seafood selection – cost, preference, species, health
• How are labels of premium products perceived and understood by the consumer? – sustainable, local, environmentally friendly
• Driving sustainability into every stage of the supply chain
• Skewed perspectives – media influences on the consumer and its impact on brand

Janne Mulders, Sustainability Policy Officer

CBL, The Netherlands

• Getting it right at the processing stage – developing resources
• Communicating sustainability and improvements in fish farming to the supply chain
• Examining sustainable innovation in fish farming and further value added processing

Giovanni Verhaert, Marketing Professional

Roem van Yerseke B.V, The Netherlands