• Developing sophisticated understanding of consumer needs in retail
• Why are European consumers moving more towards value products over premium?
• To what extent are innovation and risk-taking in the value added sector flat at present?
• Delivering products that appeal to the wider European consumer market

Melissa Spiro, Fish Buyer

Waitrose, UK

• Overcoming the challenges of new product development in today’s market
• Identifying the reasons for low innovation uptake and how to create appealing products that meet consumer and retail demand
• Assessing the most profitable products and markets for value added seafood and how they are positioned within retail and the seafood market

David Mainon, Senior Technical Manager – Meat, Fish and Poultry

Asda, UK

• Positioning health as a marketable strategy for value added seafood
• Looking for key facts to communicate health
• Developing research to pass from facts to benefits

Angel Matamoro Irago, General Manager

Pescanova, Spain

• How do you equate responsible business with profitable business?
• Managing the impact of food and raw material inflation
• Overcoming the challenge of finding the right / best price raw materials

Mike Mitchell, Technical Director

Young’s Seafood, UK

• What will it take for seafood companies to invest in innovation?
• Assessing the need for research and development for new product development
• Calculating the amount of investment required
• Examining product innovations that have been successful

Oyvind Fylling-Jensen, President and CEO

Nofima, Norway

• Assessing the latest packaging ideas and their benefits
• Packaging innovation can drive brands and add value
• The sustainability agenda –its impact on consumer packaging   

• Why are BRICA consumers more prepared to pay a premium for value added products than Europe?
• Assessing new product development in emerging markets and the scope for export opportunities for European manufacturers
• Identifying key markets for salmon, coldwater prawns, and sourcing new species
• Assessing the growth of domestic supermarkets over wet markets and its impact on the value added market
• Examining the differences between Western consumers’ purchasing behaviour and BRICA consumers

 Pablo Mugica, General Manager

Krustagroup, Spain

• Assessing consumer demand for natural products and ingredients
• Enhancing flavour and consumer experience and removing undesired ingredients
• Examining consumer perceptions of value added product ingredients

Dick Toet, Vice President Category External Affairs

Unilever, UK

Adding value by Increasing Safety and Stability

Stephan Dobbelstein, Sales Manager, Northern Europe

Purac, The Netherlands