Peter Hajipieris, Chief Technical, Sustainability & External Affairs Officer

Birds Eye Iglo, UK

• Overcoming food safety issues whilst delivering great taste
• Aligning consumer seafood retail habits with foodservice preferences
• Communicating responsible sourcing to the end user

Martin Jordan, Senior Buyer

Sodexo, UK

• How to market fish to the consumer more effectively – targeting the right people
• Delving into the emotional branding of seafood
• Projects that have succeeded in reaching the consumer

*Advertising Agency TBC

• See, hear and taste new seafood products from around the world
• Identify new markets, species and flavours of seafood
• Discover the products that are driving innovation in the value added sector

• Targeting products that meet consumer demand
• Driving innovation to the core of your business
• Best practice examples of successful new product developments

David Mainon, Senior Technical Manager – Meat, Fish and Poultry

Asda, UK

Margreet van Harn, Marketing Director

Heiploeg, The Netherlands

Hanne Kvist, Corporate Marketing Manager

Royal Greenland, Denmark

• Assessing the importance of consumer reasons for seafood selection – cost, preference, species, health
• How are labels of premium products perceived and understood by the consumer? – sustainable, local, environmentally friendly
• Driving sustainability into every stage of the supply chain
• Skewed perspectives – media influences on the consumer and its impact on brand

Janne Mulders, Sustainability Policy Officer

CBL, The Netherlands

• Getting it right at the processing stage – developing resources
• Communicating sustainability and improvements in fish farming to the supply chain
• Examining sustainable innovation in fish farming and further value added processing

Giovanni Verhaert, Marketing Professional

Roem van Yerseke B.V, The Netherlands